This “reward within the reward” is only for products being launched; products which must be successful at the “Victoire de la Beauté” testing.
The innovation or “nouveauté” put in the spotlight is evaluated by a jury of consumer testers. It focuses on elements such as the packaging, the formula, a component, the environmental impact, anti-waste, …
At the end of the blind testing each of the 70 consumer testers handles and examines the product as it is proposed for retailing, with its packaging, volume and brand.
2 elements are assessed and marked under the control of the assessing lab piloting the process:
The benefit of the innovation or of the novelty
The desire to buy related to the innovation or the novelty
If exceeding the required threshold for overall satisfaction mark the product can rightly claim the “Top Innovation” or “Top Nouveauté” award.