“Top innovation / Top nouveauté”: why and how is it awarded?

This “reward within the reward” is only for products being launched; products which must be successful at the “Victoire de la Beauté” testing.
The innovation or “nouveauté” put in the spotlight is evaluated by a jury of consumer testers. It focuses on elements such as the packaging, the formula, a component, the environmental impact, anti-waste, …

EN Focus Top Innovation Top Novelty victoires de la beaute