Unique: the only reward blind testing products to avoid influencing the jury testers through brand strength and elegance of the packaging.
Products are tested by independent consumers selected by profile (age, sex, complexion, type of hair).
Products are tested by consumers in the privacy of their home for 2 to 12 weeks depending on the type of product.
Any beauty, care or hygiene beauty product can be registered for testing. There is no preselection.
Every year, the renowned trophies are remitted to prizewinners under the applause of an audience of “beauty addicts”.
Every year products from all over the world are rewarded.
Specific jury testers and logos for:
Organic products – Men’s products – Innovative Products – Beauty Salon
Trophies awarded over 17 years
Testing days in 2018